What is SEO?
Search engine optimization (SEO) is┬аa process of optimizing your website with the goal of improving your rankings in the search results┬аand getting more organic (non-paid) traffic.
The history of SEO dates back to the 90s when search engines emerged for the first time. Nowadays, it is an essential marketing strategy and an ever-growing industry.
Search engine optimization focuses only on organic search results and does not include PPC optimization.┬аBoth SEO and PPC are part of Search Engine Marketing.